Digital Marketing Manager

Job Locations US-OR-Portland

Overview

The Digital Marketing Manager will join our Consumer Marketing team and help drive the performance and growth of paid advertising channels. As Precoa helps funeral homes grow their business, the Lead Gen team is the engine that helps our partners reach further in new ways. You’ll sit at the intersection of creative and reporting, unafraid to get into the weeds with technical tools and jump into problems to solve.  As the work grows, you’ll build out a team and manage paid advertising nationwide.

 

About Precoa: Known for its fun, upbeat culture, Precoa is a leader in the preneed insurance industry, providing an innovative marketing, lead generation, and appointment-setting program known as ProActive Preneed®. Our core values of kindness, progression and craftsmanship have led us to be named one of The Oregonian’s top workplaces for eight consecutive years, and we support our external and internal partners with these core values in mind. Headquartered in Portland, OR since its founding in 2004, Precoa employs over 288 employees, plus a network of more than 600 independent preneed agents, all passionately focused on one thing: helping people plan today so their families can focus on connection when they need it the most.

Responsibilities

  • Optimize and grow digital advertising channels, such as Paid Search, Paid Social, Programmatic Display, to reach audience saturation and improve engagement and conversion rates
  • Coordinate with Creative team on opportunities to boost performance, align content calendars and messaging, and ensure our social media channels are supporting our overarching campaigns.
  • Identify landing page requirements and content to support marketing campaigns, as needed.
  • Analyze and report on performance of automation campaigns and demand gen campaigns.
  • Present analysis to leadership and facilitate conversation.   
  • Lead the expansion into new channels and bring a level of sophistication to optimize and grow existing marketing channels
  • Understand customer behaviors that trigger acquisition, engagement, and retention. Execute marketing programs that drive desired behaviors
  • Oversee campaign builds, testing, final approval, and reporting for social paid ads.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Own the intake process to organize cross-team workflow, manage workload and prioritization, and inform the marketing planning process
  • Provide complete performance reporting on all channel marketing campaigns and take relevant action on insights gained
  • Hire, train and supervise campaign managers to support the channel expansion
  • Additional duties as assigned   

Qualifications

Competencies:

  • Excellent communication skills, able to influence peers and leaders
  • Desire to work in a fast-paced, highly ambiguous entrepreneurial culture
  • Strong analytical skills, data-driven thinking, drive for results and ability to take calculated risks 
  • Excellent leadership skills
  • Strong relationship development and communication
  • Excellent organizational, planning, and prioritization skills
  • Strong problem-solving skills, with the ability to think analytically
  • Committed to Precoa’s vision and mission through living its values: Kindness, Progression, and Craftsmanship
  • Exceptional written and verbal communication
  • Excellent customer service
  • Strong attention to detail with tremendous accuracy

 

 

Qualifications:

  • Demonstrated experience pulling reports and using data to measure performance, explore innovations, and optimize performance.
  • Experience with A/B and multivariate experiments.
  • Experience working with cross-functional teams to achieve marketing goals
  • 4-5 years experience in digital advertising, including paid search, paid social, and display channels.
  • Experience working with automation software, self-serve marketing platforms, reporting software, and third-party vendors.

 

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