B2C Copywriter

Job Locations US-OR-Portland

Overview

Are you the writer we’re looking for? You can craft irresistible headlines just as easily as you draft e-books and articles. Your style is adaptable, you’re a curious and rigorous researcher, and you can appeal to a sensitive audience. Ready to join a company where purpose and people come first?

 

As our new B2C Copywriter, you’ll create customer-facing content for print and digital platforms. Your messages will reach consumers at every stage of their journey, so you’ll write ads and landing pages along with informational e-books, blogs, and emails. Effective communication is a must for interpreting creative direction, and your stellar collaborative chops will help our creative team bring multi-channel campaigns to life.

 

About Precoa: Known for its fun, upbeat culture, Precoa is a leader in the preneed insurance industry, providing an innovative marketing, lead generation, and appointment-setting program known as ProActive Preneed®. Our core values of kindness, progression and craftsmanship have led us to be named one of The Oregonian’s top workplaces for eight consecutive years, and we support our external and internal partners with these core values in mind. Headquartered in Portland, OR since its founding in 2004, Precoa employs over 280 employees, plus a network of more than 600 independent preneed agents, all passionately focused on one thing: helping people plan today so their families can focus on connection when they need it the most.

Responsibilities

  • Collaborate with other creatives, strategic associates, and stakeholders to create innovative and compelling copy strategies that will span multiple print and digital mediums
  • Informational, consumer-facing content, including e-books, postcards, articles, 1-page downloads, blog posts, etc.
  • Digital advertising copy, including landing pages, Facebook ads, Google ads, banner ads, call to action buttons
  • Email content for both transactional and informational campaigns
  • Quick turnaround content for custom requests, typically postcard and other short-form advertisements

Qualifications

  • Outstanding writing and communication skills
  • Strong organizational skills and attention to detail
  • Accountability and self-motivation
  • Excellent persuasive writing skills; able to adapt your professional writing style to fit the context
  • Must be hard working, highly organized, flexible during peak workload, detail oriented
  • Stellar collaborator with demonstrated experience working with diverse and remote teams
  • Effective team player – demonstrated success working in a team oriented work environment
  • Ability to research topics and effectively synthesize a variety of information sources
  • Must have a passion for doing meaningful work as part of team
  • Strong editing skills

Education and/or Experience:

  • 1-3 years of professional copywriting experience, especially persuasive, B2C marketing copy
  • Bachelor’s degree required – related field of study preferred
  • Funeral industry experience or experience in a similarly sensitive industry is a plus, but not required
  • Professional experience writing to a senior audience strongly preferred, perhaps for an insurance or real estate company

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