Marketing Campaign Manager

Job Locations US-OR-Portland

Overview

You’re an exceptional communications strategist who can also create marketing campaigns that make an impact. Are you ready to bring your talents to a Top Workplace that cares deeply about its employees?

 

As the Marketing Campaign Manager at Precoa, you’ll drive B2B marketing strategy and execution. Your strategic skills will be needed as you help the Branding and Strategic Projects team craft communications around new product launches, and your project management abilities will be essential to executing and measuring successful marketing campaigns.

 

About Precoa: Known for its kind, upbeat culture, Precoa is a leader in the preneed insurance industry, providing an innovative marketing, lead generation, and appointment-setting program known as ProActive Preneed®. Our core values of kindness, progression and craftsmanship have led us to be named one of The Oregonian’s top workplaces for ten consecutive years, and we support our external and internal partners with these core values in mind. While funeral preplanning is a unique industry, we find meaning in the work we do to help families prepare for one of the most difficult times of their lives. If you’ve experienced the loss of a loved one, or even helped plan a funeral, you may have a deeper appreciation for the burden that preplanning helps alleviate. We want to work with people who are passionate about making a large-scale change in the ways people think and talk about funerals.

Responsibilities

  • Develop and implement effective communication strategies that build brand awareness, B2B leads, and customer satisfaction for our Precoa brand properties
  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  • Collaborate with creative teams
  • Monitor and measure marketing campaigns and their success
  • Provide feedback and recommendations to enhance our campaign and PR strategies
  • Provide strategic input on earned and paid social strategies
  • Create relationships with industry press and industry influencers
  • Lead PR campaigns
  • Plan and manage the content and production of marketing materials
  • Work with different departments to generate new ideas and strategies
  • Manage projects to guarantee all content is publication-ready
  • Create communication and marketing strategies for new products, launches, events, and promotions

Qualifications

  • Strong knowledge of communication practices and techniques
  • Exceptional communication skills
  • Strong project management skills
  • Ability to manage several marketing campaigns simultaneously
  • Strong strategic thinking and problem-solving abilities
  • Ability to create relationships with internal and external stakeholders

 Education and/or Experience:

  • Bachelor’s degree in advertising, communications, journalism, public relations or relevant field
  • A minimum of 5 years’ experience in a similar role
  • Proven experience creating targeted content in a B2B role is advantageous
  • In-depth knowledge of running B2B and B2C campaigns

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